Award Selection
2026.08Why Can the Same Product Lose at iF and Win at Red Dot?
Award criteria, juries and preferences differ. Matching a project to the right award is more useful than submitting everywhere.
By Jacky Huang · OWAAI point of view · Updated 2026-08-01
The same product can receive different results because the evaluation context is different. Weighting, jury composition and category expectations all influence what evidence is persuasive.
Choose the award and category after looking at the product advantage, maturity, available evidence and target market. If several awards are appropriate, adapt the emphasis rather than copying one submission.
This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.
