iF Jury Research
2026.08Where Might the Difference Between an iF 260 and 270 Score Lie?
At the boundary, the gap often comes from differentiation evidence, image accuracy and the sustainability story.
By Jacky Huang · OWAAI point of view · Updated 2026-08-01
Projects in neighbouring score bands can have similar levels of completion. The difference is often whether the submission proves what is distinct, whether the images communicate the core idea and whether the sustainability story is credible.
A borderline project should receive a material and category diagnosis before more money is committed to submission.
This is not about hiding product weaknesses. It is about making existing value easier to judge accurately.
This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.
