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Jury Research

2026.08

How Should You Read a Real iF Scorecard?

Read the five dimensions, the two-stage threshold and the benchmark context before focusing on the total score.

By Jacky Huang · OWAAI point of view · Updated 2026-08-20

A scorecard is more useful as a diagnosis than as a ranking. Look for imbalance between form, use value, function, responsibility and implementation.

Initial review evidence and final-jury evidence may be different. A high early score does not automatically become an award.

Use the feedback to improve the next decision, not to create a universal score rule across years and categories.

This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.

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