Jury Research
2026.08How Should You Read a Real iF Scorecard?
Read the five dimensions, the two-stage threshold and the benchmark context before focusing on the total score.
By Jacky Huang · OWAAI point of view · Updated 2026-08-20
A scorecard is more useful as a diagnosis than as a ranking. Look for imbalance between form, use value, function, responsibility and implementation.
Initial review evidence and final-jury evidence may be different. A high early score does not automatically become an award.
Use the feedback to improve the next decision, not to create a universal score rule across years and categories.
This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.

