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11 / Traditional Instrument / Award Strategy
Suwen Qin of DingLiang
Built around the cultural character of the Tang dynasty qin and contemporary performance contexts, this project received award strategy, value storytelling and submission support from OWAAI.
- Client
- Shanghai Yitong Cultural Communication Co., Ltd.
- Award
- DNA Paris · London Design Awards · Better Future · NY Product Design · A’ Design · MUSE
- View official DNA Paris Design Awards page
- View official London Design Awards page
- View official Better Future Design Awards page
- View official NY Product Design Awards page
- View official A’ Design Award page
- View official MUSE Design Awards page
- Scope
- Award Strategy and Submission · Award Material Planning · English Materials and Submission Execution
Submission evidence
Challenge
Translate the project’s cultural value, use context and design facts into evidence that can be understood across different international award categories.
Submission response
Handled award and category matching, value framing, English submission copy, image organisation and execution across multiple award platforms.
Result
One Suwen Qin of DingLiang project received recognition from six international design awards.
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